ECSM 2020 PDF Version- Proceedings of the 7th European Conference on Social Media PRINT VERSION

Edited by Dr Christos Karpasitis ISBN: 978-1-912764-64-8

These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus).

ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event.  The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

The opening keynote presentation is given by Adam Johnsson, CEO and Founder, Thèque Marketing, Stockholm, Sweden on the topic of How-to engage and sell through social media. On the second day, Pantelis Vladimirou, MD, Webarts, Cyprus will give a talk on the subject: How Consumers are becoming influencers of a Brand.

With an initial submission of 97 abstracts, after the double blind, peer review process there are 41 Academic research papers, 7 PhD research papers and 1 Masters Research paper published in these Conference Proceedings. These papers represent research from Botswana, Canada, Cyprus, Czech Republic, Egypt, Finland, Germany, India, Ireland, Italy,  Lithuania, New Zealand, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia , South Africa, Turkey, UK, USA and Vietnam.