The MNE Subsidiary Challenge: Adapting global strategy to the local cultural context Two Cases in Argentina

Dissertation by Dr Dora Inés Rizzuto

The MNE Subsidiary Challenge: Adapting global strategy to the local cultural context Two Cases in Argentina

A Thesis submitted in partial fulfillment of the requirement for the degree of Doctoral Business Administration

By Dora Inés Rizzuto

Henley Business School, University of Reading March 2016